Goal 3: 50% increase in economic revenues by reducing or transforming food waste

Launch a “Reimagine Food” Awareness Campaign

Through a public awareness campaign, we will educate Guelph-Wellington residents on the real costs of food waste, boost demand for the products of a circular economy and build stronger relationships between food producers and consumers. The multi-pronged campaign includes:

  • Connecting with our community online, via FoodFuture.ca and virtual community activators, as well as through in‐person activities across Guelph-Wellington
  • Probing current behaviours and barriers to reducing food waste
  • Using behavioural insights methodology to mobilize solutions and interventions that drive behaviour change
  • Encouraging residents and stakeholders to reduce waste in the food system, improve nutrition, support broader community health and get involved in food system solutions

As a result, the campaign will mobilize solutions that reduce waste, create local jobs, strengthen environmental resilience, boost demand for the products of a circular economy and build stronger relationships between local food producers and consumers. It will also promote community ownership for Our Food Future, ensuring everyone can see themselves as stakeholders in the initiative.