Guelph residents create prepared baked-good kits that are not only healthy but are environmentally conscious as well
As a result of the Covid-19 pandemic, Stewart and Courtney Clayson-Russell were both temporarily laid off in March 2020. During this time, they received a Hello Fresh box regularly and realized how convenient it was to have everything pre-measured and portioned out, especially once they returned to work. Intrigued by the idea, they wondered if there was a similar service for baking. For the Russell’s, nutrition is paramount, and they were unsuccessful finding something similar that was healthy, gluten-free, and naturally sweetened. Courtney and Stewart recognized this gap in the market of food box subscriptions and decided to launch Well Baked Box.
When the couple decided to launch their business, they wanted to take a sustainable approach. The Seeding Our Food Future program was perfectly aligned with what Well Baked Box was trying to achieve: access to nutritious food. Since gluten often comes alongside other not-so-healthy ingredients, the couple tries to avoid refined foods when baking. Conversely, they pay attention to including whole foods with a healthy fat content. Courtney and Stewart ensure that all products are gluten-free, dairy-free, and naturally sweetened and they also offer keto and vegan friendly options. Well Baked Box packaging is currently sustainably made, and they have just launched a reusable container program to eliminate waste from their recipe kits. With so many people wanting to prepare their own food, and the Well Baked Box offering easy, sustainable, and healthy baking alternatives, Courtney and Stewart see an opportunity this summer to scale-up production.
For Stewart and Courtney, circularity is about beginning a project with the end in mind. When developing Well Baked Box, they wanted to make sure that their business model included things like end of product life, sustainable packaging, and delivery. It is crucial to remain mindful of where they are sourcing products and materials from and where they will end up. Well Baked Box’s current packaging is entirely reusable, compostable, or recyclable. They are looking forward to new partnerships to enhance their circular journey and source more ingredients locally.
Photo provided by Well Baked Box