Our Food Future and COIL are challenging local artisans to rethink swag for the soon-to-launch Reimagine Food campaign. This 18-month campaign is Our Food Future’s local effort to inspire a circular food economy movement. By connecting and working with businesses, governments, community groups, and individuals we aim to inspire and empower people to learn about how sustainability comes to life, engage in lively conversations about food system transformation, build demand for sustainably produced and circular products, take pride in our local food culture, and develop new ways of valuing food while wasting less.
How would you REIMAGINE SWAG?
Your swag must be able to have the Reimagine Food logo (colour or black and white) printed somewhere clearly and visibly. We are looking for items made from at least one upcycled material that will be given away for free at public events. We’re interested in sourcing a mix of potential products that we can give away to create interest and enthusiasm about Guelph-Wellington’s circular food movement, including bags, buttons, balls/toys, food wraps, utensils or gardening tools (bonus points for swag items with a food connection 😊). Each item must cost between $1 and $10.
To submit an idea: Sign in on the Kitchen Table website to submit their idea. Sign up is free. Submit a short (200 word max) description of your swag idea that includes:
- Cost per item ($1-$10 range)
- Use of at least 1 upcycled material and where you would source it
- The number of items you would be able to produce, if chosen
- Your ability to produce quality and quantity items in a timely manner
The winning idea(s) will:
- Cost between $1 and $10
- Be useful
- Creatively link to the circular economy or the circular food economy
Winning ideas will receive:
- An order for swag totaling up to $10,000
- Potential to cross-promote on the upcycled item
- Opportunity to showcase your business in the Our Food Future and COIL collaborator network and government / corporate funders.
Frequently Asked Questions
What is upcycling?
Upcycling is the process of reusing materials destined for landfill (or the recycling bin) and creating something of more value. Examples of upcycling include using materials from plastic bottles to make new shoes or reclaimed wood to make quality furniture.
What is the circular economy?
In our current economy, we take materials from the Earth, make products from them, and eventually throw them away as waste – the process is linear. In a circular economy, by contrast, we stop waste being produced in the first place.
The circular economy is based on three principles, driven by design:
It is underpinned by a transition to renewable energy and materials. A circular economy decouples economic activity from the consumption of finite resources. It is a resilient system that is good for business, people and the environment. (ref Ellen MacArthur Fdn https://ellenmacarthurfoundation.org/topics/circular-economy-introduction/overview)
What is the circular food economy?
Inspired by the planet’s natural cycles, a circular food economy reimagines and regenerates the systems that feed us, eliminating waste, sharing economic prosperity, and nourishing our communities.
How does this fit into the City’s procurement policy?
This vendor contract value will fall below the City of Guelph’s sole sourcing minimum requirement of $30,000.
Contact Ashlee Cooper, Program Advisor