By working with businesses, governments, community groups, and individuals the campaign aimed to inspire and empower people to learn about how the circular economy comes to life, engage in lively conversations about food system transformation, build demand for circular products, take pride in our local food culture, and develop new ways of valuing food while wasting less.  

Our vision for a circular food system – a system that values, shares and celebrates a diversity of affordable, nutritious and culturally relevant foods that support a healthy, resilient community. Our work has four broad goals: 

• Increase access to affordable, nutritious foods 
• Support the development of circular businesses and collaborations 
• Find economic value of food waste
• Support whole food systems change